Three Reasons Why Your Website May Be Losing You Business Like a Leaking Bucket
There are over 1 billion active websites currently online. That’s a mind-blowing number! Here are three top reasons websites of most companies are chasing away clients and customers. Every business owner or director surely doesn’t want to make these costly mistakes.
1. Business owners write their own websites
Are you an accountant, an engineer, or perhaps a business owner? Most likely you have good business acumen, and you are good at what you do. You probably get 10 out of 10 for your technical skills, analytical skills, management skills, soft skills, and other skills. But are you a copywriter? When we say a copywriter, we are not merely talking about being able to put ink on paper. Although you are able to put ink on paper or type words, writing something for your business website that gets results is probably not your strength. Still, we find many business owners or their managers trying to write content for their websites. To put it mildly, if their website content were food, no one would want to eat it, even if they were starving to death. Their website content does not get results; it’s just a mere decoration. What they need for their website is good copywriting that gets results – the type that makes clients and customers beg to do business with you. High-quality copywriting material can help you improve your website performance and impress your visitors with informative, creative, high-quality content that will boost your traffic, engage your visitors, and convert leads. Stop writing your own website content. If you already have website content on your website, get it rewritten by a skilled copywriter who will breathe new life into it – it’s not too late. Empower your sales pitch with premium quality copywriting that simply delivers. If you don’t, your next-door competitor most certainly will!
2. Their website is full of embarrassing mistakes
Many businesses have thrived in the past couple of years because they relied heavily on word-of-mouth advertising, the goodwill of others, contracts resulting from their connections or networks, and other conventional ways. However, since times have now changed, more and more businesses need to rely on having a presence online. Although some businesses have good content on their websites, their websites are glutted with careless mistakes that can make the business look bad. When you look at those mistakes, they are like big holes the size of a tennis ball on the website. In most cases, even your website developer cannot pick those mistakes up because their eye is not trained to. Your business may be providing top-quality services or products, but keep in mind that your website visitors (including your prospective clients and customers, existing clients and customers, and stakeholders) may judge the quality of your service or product based on the quality of your website. Does that sound fair? Of course it doesn’t! This is especially the case because your speciality is likely not website content quality assurance. As unfair as it sounds, it’s just how the human mind works. Watch the short video below so that you don’t fall into the same trap that millions of businesses fall into every single day.
3. Their website is not engaging or entertaining
Your website may look pretty like a flower girl, but is it engaging or entertaining? In a world where your prospective clients and customers are bombarded with tons of information, it may not be easy to stand out. The attention span of people has also gone down during this age of smartphones and tablets. Many successful businesses today use videos, in addition to website content, to keep their prospectives engaged on their website. Why? It’s because prospectives love watching good content. If prospectives find your website boring, in no time they will leave your website and go to your competitor’s website, where their eyes and ears will enjoy a good treat. It has been proven that pictures are powerful memory aids and leave a lasting impression on the mind. But did you know what is more powerful than pictures? You guessed it, videos! So if you don’t have any engaging or entertaining videos on your website, you may be losing business like a leaking bucket.
When businesses fail to invest in the right things, such as the ones mentioned above, they are slowly digging their own grave. Many websites that are online today need to be rewritten, that is, if they are to win more business – in the form of clients and customers – in a struggling economy. Businesses need to understand that their competitors are not sleeping, and if business owners don’t change how they do business now, they may find themselves six feet under, especially when operating in an ailing economy.
This article is dedicated to all businesses on the African continent.I